ESSENTIALS

Google is an empire. The company is not only by far the largest search engine in the world, but also offers many related products. Nowadays there is almost no possibility to do online business without them. Markets are becoming more and more homogeneous and the desire to address customers individually is increasing. As competition in this global market comes from all over the world, it is of immense importance to have a good internet presence and to make the best possible use of the available Google products.

• The word "googlen" is an officially registered verb in the Oxford English Dictionary since 2006
• The company operates about 70 offices in more than 40 countries worldwide
• Google owns the largest network of translators worldwide
• It became the largest search engine in June 2000

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The intention of our university course was to learn the essentials of all Google products that are important for service companies. If you want to know more about the single products, click here:

"Web analytics is becoming increasingly important to online marketers, as they seek to track return on investment and optimize their web sites." - Todd Kelsey

"God bless this encyclopedic Mr. Google, whoever he was." - Jason Heller

"In the information age, man and spider both live in a web." - Amit Kalantri

"Every year Google's search engine gets fundamentally better." - Eric Schmidt

"Internet ist für uns alle Neuland." - Angela Merkel