ABOUT ME

I studied Business Administration at the University of Applied Management in Ismaning, Munich until March 2023.

The 90 ECTS points course is a basic business studies course with a focus on Media and Online Marketing. Subjects as Performance Marketing, SEO or Social Media are tought as well as Global Economics, Leadership and Management of Corporate Development.

During my studies, I wrote following study papers:

• Sustainable and conjunctural measures to combat the Covid 19 pandemic - a sector-specific analysis of trade, energy, agriculture, forestry and mobility
• The influence of social bots on the formation of political opinion in social networks - an investigation with a selected case study of the 2016 US presidential elections
• Theoretical conception of the Master's thesis on the topic "Status quo of sustainable activities in small and medium-sized German e-commerce companies".
• Performance marketing using the example of AutoScout24 GmbH 
• Application-oriented framework for the conception and creation of a dialogue-capable URL on the topic of automobile sales from an SEO point of view
• The consumption of news on social media channels in Germany and its risks
• Requirements of the "modern" management personality: theory and self-reflection 
• Development of a holistic marketing concept for the distribution of winter sports experiences using the example of Sport-Piraten GmbH

My master thesis title is "Leadership in the Hybrid Workday: Opportunities and Challenges of Hybrid Work", I passed with the grade of 1,0.

I graduated with honors in March 2023 and an overall grade of 1,2.

I studied B.A.Tourism Management at the University of Applied Sciences in Kempten, Allgäu from October 2015 to April 2019.

The 210 ECTS points course is a basic business studies course with a focus on tourism. This means that basic subjects such as Business Administration, Economics, Marketing and Controlling were taught as well as specific tourism topics. My bachelor thesis is titled "Qualitative evaluation criteria of airlines from the customer's point of view using Skytrax as an example". Therefore, I made an analysis of three five-star airlines.

During my studies I specialized in two areas:

• International Tourism Studies (taught in English) with the subjects international marketing, intercultural communications and sustainability

• Transportation Management with the subjects aviation industry, rail transport, cruise tourism and rental car industry as well as business travel